30+ Years in Wine
David Kelly — Global Wine Sourcing Expert
From owning a vineyard in Italy to building Great Wines Direct into one of the UK's most trusted online specialists, and now leading global wine procurement at Komerz.
Connecting thoughtful wine lovers with characterful, responsibly farmed wines — and giving the best producers a clear, sustainable route to market.
Trusted by leading wine publications & platforms
Our mission
My mission is to connect thoughtful wine lovers with characterful, responsibly farmed wines – and to give the best producers a clear, sustainable route to market.
What People Say
Feedback from producers, partners, and the media
David's understanding of what makes a wine commercially viable without compromising on quality is exceptional. He helped us refine our range and find the right positioning for the UK market.
Winemaker, Mosel, Germany
A rare combination of deep wine knowledge and sharp commercial instinct. David doesn't just buy wine – he builds long-term partnerships that work for everyone.
Winemaker, Beaujolais, France
With Great Wines Direct's category leadership and Komerz's data-driven retail engine, we're creating one of the most advanced and intelligent retail platforms in the alcoholic beverage space.
Trade Publication
Explore More
Dive deeper into my work, the producers I champion, and insights from 30 years in the wine industry.