How I Work With Wineries & Partners
Wine Sourcing Services
Portfolio curation, market positioning, and data-driven procurement — helping serious producers build sustainable business in the UK and beyond.
How I work with wineries, portfolios, and partners
Over the past 30 years I've learned what it really takes for a wine to succeed – not just in blind tastings, but in the market. As a global wine sourcing expert and head winebuyer at Komerz, I work with estates to shape coherent, commercially sound portfolios: clarifying the story behind each wine, defining where it fits in the range, and making sure pricing, packaging, and positioning all line up.
I'm particularly interested in producers who farm responsibly, have a clear sense of identity, and are ready to grow but may not yet have the visibility they deserve. My role is to help them cut through the noise – refining ranges, focusing on the cuvées that genuinely resonate with drinkers, and plugging those wines into the right channels within the Komerz ecosystem and beyond.
The goal is always the same: to build long-term, sustainable business for serious producers, without losing the character and integrity that made their wines compelling in the first place.
What I Bring to the Table
A 360° perspective on what it takes for wines to succeed — from vineyard to digital shelf.
Portfolio Curation
Shaping coherent, commercially sound ranges — clarifying the story behind each wine and defining where it fits in the market.
Market Positioning
Ensuring pricing, packaging, and positioning all align for the UK and international markets.
Data-Driven Insight
Using millions of data points from Great Wines Direct and Komerz to identify trends, gaps, and opportunities.
Route to Market
Plugging wines into the right channels — e-commerce, trade, on-trade, off-trade, luxury travel, and duty free.
Brand Development
Helping producers build visibility and long-term brand equity in competitive markets.
Media & PR
Providing expert commentary and data-driven perspectives for journalists and trade publications.
How We Work Together
Discovery
We start with a conversation about your estate, your wines, and your ambitions. I want to understand your farming, your philosophy, and where you see your brand in five years.
Assessment
I taste through your range, review your positioning, and assess where your wines fit in the current market landscape — using real sales data and consumer insight.
Strategy
Together we define a clear plan: which cuvées to lead with, how to price them, which channels to target, and how to tell your story in a way that resonates with UK and international drinkers.
Execution
I connect your wines to the right buyers and platforms within the Komerz ecosystem and beyond — building sustainable, long-term business rather than chasing one-off listings.
Ready to Discuss Your Wines?
I'm always looking for producers with genuine substance. If you think we'd be a good fit, let's talk.
Get in Touch